Some folks think veganism is radical. As if compassion is some crazy idea outside the realm of possibility. As if caring about the earth, the animals, and our health is too weird to consider. It's really quite simple: veganism is aligning your actions with your beliefs.
Who would say they don't care about the earth, the animals or their health?. So if quitting animal products in order to walk the walk of compassion is radical, Herbivore is all for it! T-Shirt Art by Matt Gauck.
Josh and Michelle started Herbivore in 2002 in the spare bedroom of their apartment in SE PDX. Why? Well, they wanted good looking clothes, ethically made, that would show the world they believed animals deserved respect, love, and to be free from harm. They wanted to spread the word about living cruelty-free. They believe the oppression of one is the oppression of us all. They believe in animal liberation and human liberation are the same cause, so they fight for both.
Their approach has always been to show veganism as a positive choice that gives you back so much more than you give up. Compassion Is Invincible!