It's a rallying cry, needed now more than ever! So we must keep saying it, over and over. Just. Be. Kind!
Josh and Michelle started Herbivore in 2002 in the spare bedroom of their apartment in SE PDX. Why? Well, they wanted good looking clothes, ethically made, that would show the world they believed animals deserved respect, love, and to be free from harm. They wanted to spread the word about living cruelty-free. They believe the oppression of one is the oppression of us all. They believe in animal liberation and human liberation are the same cause, so they fight for both.
Their approach has always been to show veganism as a positive choice that gives you back so much more than you give up. Compassion Is Invincible!