Everywhere you wear DETH, you're planting seeds in the minds of people who love animals but continue to eat them. DETH's mission is to bring awareness to the voiceless victims of animal agriculture and inspire people to make kinder choices.
Jordyn Weekly created Don’t Eat the Homies by accident. During mid April in 2018, she came up with the phrase (that she’d later name her company after) inspired by her passion to spread vegan awareness. She hurried onto a “print on demand” site and created a design using the now iconic words, “Don’t Eat the Homies”. The design featured five animals - a cow, chicken, fish, pig, and horse – those who have been exploited, tortured, and commoditized the most within the commercial animal agriculture industry. Little did she know at the time, this was the first night and real beginning of the company that has since grown into the largest vegan streetwear brand today.